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Chewies - <c>
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Chewies

Getting children to take their vitamin is not an easy task—so does creating a tv commercial video that encourages them to do so. Airing on Astro prime time, Chewies is an immunity system supplement brand for children and their products come in various flavors to hook kids’ taste.

It wasn’t as big of a challenge as we thought it would be to get our mini-human talents to play a scene to showcase how great Chewies supplementary vitamin tablets are for kids. They just love the different flavors on offer, and churning out joyful expressions from our young talets was a breeze.

We opted for a combination of GFX and chroma keying to spark a lively mood to begin with. Working from the existing jingle in the final video, we started out by sorting out the mood, tone and the visual that further embellish the jingle’s concept.

It was really enlightening to work with our young talents around the age of 5 to 9 years old. Their quirks and cuteness are simply other worldly.

Although some of the scenes had to be heavily improvised, the team delivered the director’s change of plans with equal aplomb. The results more than pleased everyone involved.

This was yet another happy client. What made it one to relish was, they did not just partner with our production management team, they cozied up to our creative ideas and celebrated them too.

Again we designed loud and happy smiles with the outcomes, and the happy vibes resonated through the project. But for now, it’s a wrap.